Modernist Trademarks, Some Personal Favorites

Being born in the late '60s, I came of age at the tail end of the great modernist movement in corporate identity design. Beginning earnestly in the early 1900s, the movement achieved its greatest momentum in the mid to late '50s, and ran a strong course through about 1970 or so, after which point one begins to see the modernist movement (at least in identity) shift from a genuine means of expression to more of a stylistic "treatment"; a cliché, if you will.

Some of my favorites—
(this is an ongoing list, to be updated regularly)

Crown-Zellerbach — 1969

Weyerhaeuser — 1960